Forence Ray
Forence Ray is the visionary behind Novontis, a cutting-edge beauty AI technology company designed to empower women by making makeup application effortless and personalized. With a diverse background spanning beauty consulting, modeling, and tech leadership, Forence brings a unique blend of creativity and precision to the world of beauty innovation.
Her career in beauty began at a young age. As a model starting at 13, she worked in the US, Europe, and Asia, learning professional makeup techniques and developing a deep appreciation for how beauty transforms not just appearances, but confidence. Her experience as a beauty consultant at Estée Lauder allowed her to create customized looks for women from all walks of life, laying the foundation for the personalized beauty experiences Novontis delivers today.
Forence also brings a wealth of tech expertise from her leadership roles at Intel and Autodesk. These experiences not only helped shape her ability to manage complex, high-scale tech projects but also equipped her with the skills to lead change and innovation—key to the forward momentum of Novontis.
The true spark for Novontis came unexpectedly. During the height of COVID, Forence—like many others—worked from home in a camera-off culture that made makeup feel optional.
After nearly a year of not applying it, she found herself struggling when it was time to return to the office. Her face had changed from the stress of the pandemic, and her once-natural skills felt distant. Filters worked fine for virtual meetings, but real life was different. That “ah-ha” moment—standing in front of the mirror, unsure where to start—sparked a question: What if beauty could feel easy again?
With Novontis, she’s answering that question.
With a strong tech foundation from her leadership roles at Intel and Autodesk, where she drove global HR and change management projects, Forence knew she had the tools to build something better. Novontis was born from her belief that beauty shouldn’t be complicated or exclusive—it should be smart, intuitive, and confidence-building.
Her goal is simple: to help women look the way they feel inside—empowered, confident, and beautiful. Forence believes that when your outer appearance aligns with your inner confidence, it changes the way you carry yourself and how the world perceives you.
That belief has been shaped by her own journey—leading in tech, living across continents, and raising a family—all while holding onto the idea that beauty should uplift, not overwhelm.
With Novontis, she’s making that vision a reality.