Olive Young
15.6 million
$3.4 billion
2026
About Olive Young
Olive Young is South Korea’s leading beauty and health retail platform, a trend-setting destination where K-beauty, skincare, makeup, wellness, and lifestyle products come together for modern consumers. Since opening its first store in Sinsa-dong, Seoul in 1999, Olive Young has transformed the traditional drugstore into an innovative beauty and lifestyle retail experience, combining in-store discovery, curated product selection, and digital shopping convenience.
Guided by a philosophy of “living young and healthy,” Olive Young curates top-rated skincare, makeup, wellness, and lifestyle products from both emerging K-beauty brands and established favorites, delivering what modern consumers want while staying ahead of trends. Its omnichannel retail strategy integrates loyalty programs, personalized recommendations, and engaging digital content, making it easy for consumers to explore, discover, and repurchase favorite products.
Over two decades, Olive Young has become a cultural and beauty trend hub in South Korea, pioneering the Beauty & Health retail category and influencing consumer beauty standards nationwide. By combining trend curation, expert recommendations, and community engagement, Olive Young creates an environment where today’s trends shape tomorrow’s beauty culture.
Today, Olive Young is evolving as a global beauty and lifestyle platform, connecting K-beauty brands with millions of engaged consumers while driving international brand growth. Through data-driven merchandising, omnichannel innovation, and strategic global partnerships, Olive Young is shaping the future of beauty discovery worldwide.
Our Collaboration
Novontis’ affiliate partnership with Olive Young brings more than access to products — it brings the future of beauty discovery to our community. Olive Young isn’t just South Korea’s largest beauty and wellness retailer — it’s a K‑beauty tastemaker that curates trend‑leading skincare, makeup, and wellness innovations from all over Korea, introducing global consumers to what’s next in beauty.
K‑beauty has long been celebrated for blending advanced skin science with everyday usability, delivering effective solutions — from barrier‑repair serums to multifunctional makeup — often at accessible price points that make cutting‑edge formulations attainable. Many products at Olive Young fall within consumer‑friendly pricing tiers while still showcasing high‑performing ingredients and trend‑driven innovation because Korean beauty culture emphasizes effective, efficient, and sensorial experiences.
This resonates directly with Novontis’ mission: to empower beauty lovers with education, access, and confidence. By partnering with Olive Young, we’re helping our customers discover trend‑worthy, high‑quality K‑beauty products backed by real consumer enthusiasm, social buzz, and seasonal innovation cycles that keep beauty routines fresh, exciting, and results‑oriented.
Together, Novontis and Olive Young are shaping the way beauty is discovered and experienced — where personalized guidance meets accessible performance, and where global trends meet individual style.
Global K-Beauty, Within Reach
Confidently Use What’s New
Featured Products
Explore our curated selection of products available at Sephora, all enhanced with AI-powered recommendations:
Interested in partnering with us?
Join our network of leading beauty brands and influencers to bring AI-powered personalization to your audience.